Macallan 64yr Sold For $460,000!!!

The Macallan 64 years old in Lalique Cire Perdu sold, in 2010, at Sotheby’s New York auction for a whopping $460,000 USD. To whomever bought this, please consider it our christmas gift this year!

Powdered Alcohol!

This seems Batsh*t to us but hot damn its great. Check out the science behind powdered alcohol from the good folks at WIRED.

Brother Jimmy’s Beer Olympics

This Sunday, April 26th Brother Jimmy’s in Union Square will be hosting the BEER OLYMPICS. The event consists of 3 Games: Beer Pong, Flip Cup, and Relays. Winners will be rewarded for their efforts, uniforms encouraged… possibly rewarded. Either watch or participate in the $20 all you can eat wings, rib tips and beer!

Spots are first come first serve for teams of 4, register your team by emailing The Beer Olympics start promptly at 3, don’t be late.Beer-Olympics-2015-brother-Jimmies

Message In A Bottle

Medea ultra-premium vodka is taking “Message In A Bottle” to a whole new level. Using Apple’s iBeacon Bluetooth Technology, Medea Vodka will let scroll a custom message on the bottle; bottle service at the club will now be a bit more entertaining.

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Happy St.Patricks Day

Happy St. Patricks Day! No go get those beer goggles on an turn that 1 you’ve been staring at into a 10!


The Juggernaut

Being big on the outdoors we love to take our favorite brews on the road with us and sometimes it’s hard when the beer we want to take with us is something that we made in the shop. The good people over at the DrinkTanks have another great tool in their lineup we will be adding to our tool boxes when it comes out. The Juggernaut Growler and Personal Keg.


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